membership

Direct primary care: one flat monthly fee. No insurance billing, no enrollment fee. Cancel anytime.

Your membership pays for your primary care directly. Keep your insurance for hospitals, specialists, and emergencies. The panel is small by design and currently has founding slots open; members book visits through regular business hours, with occasional evening and weekend availability.

Founding member

Individual · adults

$250/month

Everything on this site — the visits, the portal, the assistant, the video visits, the movement lab — with the MD, every visit. Paid monthly. No copays, no per-visit bills.

Small business

Let's talk

Focused, unhurried primary care as a team benefit for your adult employees.

Paying for it: card or bank draft, billed monthly on the card processor's own secure page — the portal never sees your card. Some HSA administrators now reimburse direct primary care fees under 2026 federal rules; the individual limit is set below this membership's price, so please check with your plan before counting on it. We'll give you the documentation either way.

What you get	Excelsior	Online clinic	Insurance clinic
Every visit with a board-certified MD	✓	async forms	often a mid-level
Visit length	30–60 min	—	~15 min
Pre-visit check-in your doctor reads first	✓	intake form	clipboard
Landmark-trial evidence review	✓	—	—
Movement lab in the office	coming soon	—	—
Portal with a built-in assistant — text or voice	✓	chatbot	—
Your watch & home devices feed your chart	✓	their app keeps it	—
Visits & to-dos on your phone's calendar	✓	reminders	—
Video visits built into your portal	✓	their platform	varies
Who holds your data	your physician	ad-tech	a conglomerate
Flat fee, no copays	✓	subscription	copays + bills

Good to know

What we refer out

Children — this is an adult practice
Controlled pain and psychiatric medications — managed by the specialists who do them best
Emergencies — call 911 or go to the nearest emergency room

Virginia disclosure: an Excelsior Medicine membership is a direct primary care agreement, not health insurance. It does not provide comprehensive health insurance coverage, does not satisfy any individual coverage requirement, and covers only the primary care services described on this site. Keep insurance for hospitals, specialists, emergencies, and prescriptions.

Start with a free info visit

get started

Book your free info visit.

We haven't opened our doors yet — info visits are for future founding members who want in early. Fifteen minutes with Dr. Alluri: phone, video, or the Reston office.